Targeting foreign companies
before they arrive in France.
How hreact uses GTMLab to identify international expansion signals and sell HR services at the critical moment.
The Challenge
hreact offers HR services (Employer of Record, Recruitment, Compliance) to foreign companies looking to establish a presence in France.
Most companies contact HR firms once the decision to expand has already been made. By then, it's too late — or highly competitive. hreact needed to identify intent upstream, before the French legal entity even existed or right at the moment of its creation.
Signal Architecture
3 automated triggers to cover 100% of the inbound market.
LinkedIn Keyword Detection
Real-time monitoring of posts containing: "Expanding to France", "Opening Paris office", "Launching in EU".
"Country Manager" Recruitment
Detection of job postings for the first local hire (Country Manager, GM France, Head of Sales France).
Foreign Entity Registration
Daily scraping of company registries (Sirene/INSEE) to detect new subsidiaries of foreign companies (specific NAF code).
Pipeline Impact
Conversion Rate vs. traditional Cold Outbound
Time spent on manual lead research
hreact contacts prospects before any competitor
"GTMLab lets us be present at the exact moment the expansion decision is made, often well before the market even knows about it."
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