Targeting installers
from the moment the SIRET is created.
How Decoclim detects 100% of new NAF 4322A & 4322B businesses to automatically send a physical catalog and email.
The Challenge
Decoclim manufactures aesthetic covers for heat pumps and air conditioning units. Their primary target: installers (plumbers, heating engineers).
The market is highly fragmented with hundreds of new businesses created every month. The challenge was to capture these new tradespeople from their very first day of activity to become their go-to supplier before they develop habits with competitors.
The "Installer Hunter" Architecture
From the Sirene API to the tradesperson's mailbox.
Creation Detection (Sirene)
Daily scan of new registrations at the RNE. Strict filtering on target NAF codes:
4322A (Water/Gas) and 4322B (Air Conditioning).
Decision-Maker Identification
Automatic retrieval of the Manager / CEO via Pappers/Societe API. Cross-channel scraping to find mobile number and direct email.
Action: Email + Physical Mail
Immediate activation: Welcome email sequence AND API-triggered physical letter (Pro Brochure) sent to the registered address.
Acquisition Impact
Coverage of 4322A/B business creations.
Conversion rate on the Physical Mail channel.
0 human intervention from detection to delivery.
"The 'Legal Data' + 'Physical Mail' combo is devastating. We reach tradespeople at the precise moment they are getting equipped, often before they've even chosen their suppliers."
Your future customers are being created today.
Leverage NAF codes and legal signals to automate your physical and digital prospecting.